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| REASONS YOU SHOULD SHIFT FROM TRADITIONAL TO DIGITAL MARKETING |
For digital marketers, making the switch to digital marketing should be simple. Although traditional marketing strategies can still be effective and relevant, it is now standard practice to promote a brand online.
Given that the pandemic that changed our lives also forced us to spend the majority of 2020 at home, it is much more relevant today. Even businesses and essential services needed to have an online presence to continue providing their services to the majority of the population who remained at home as many establishments closed.
Nearly half of businesses don't have a solid digital marketing strategy, according to SmartInsights survey results published in 2020. The remainder of those who did include it, however, neglected to include it in their business plans.
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5 Motives to Switch to Digital Marketing from Traditional Marketing
In the early stages of the plan, nearly 12% of people are already using digital documents, but over time, these documents will start to be incorporated into one system.
Differences Between Traditional and Digital Marketing
1. The Medium Used and the Audience
The key distinction between traditional and digital marketing is how a marketing message is conveyed. Standard media are used in traditional marketing. It includes print media such as billboards, brochures, flyers, posters, magazine or newspaper advertisements, and the like. Direct mail, telemarketing, and broadcast media like radio and TV ad placements are also included.
Comparatively, digital marketing makes use of social media platforms, websites, banner ads, PPC (pay-per-click) Google ads, and video marketing.
Traditional media has tried-and-true tactics with a high rate of success. Traditional marketing techniques are also more widely known and accepted by the general public. Ratings and other metrics make it simple to determine the traditional media's success rate.
In contrast, not every age group is tech savvy or uses the same platforms when it comes to digital marketing. Not all audiences fully respond to online marketing promotions due to the constant evolution of online campaigns and strategies as well as the proliferation of intrusive and spammy advertisements.
2. Cost
Traditional marketing initiatives are not inexpensive. A 30-second radio or TV advertisement placement alone is expensive, especially if you want it to air during primetime. The lower cost of brand building is, however, the main advantage of digital marketing over traditional marketing.
For instance, marketers can opt to pay to boost social media posts first, which is much less expensive than running a print, radio, or TV ad. Additionally, there is a wider audience reach. At a price that is almost a tenth of what traditional advertisements cost, you can target audiences both locally and internationally.
The cost of marketing is reduced by about 61% when using digital platforms. Being presentable and having a website that is search engine friendly is essential for generating a lot of revenue and drawing in new customers.
However, we observe that numerous conventional marketing channels are simultaneously using contemporary digital platforms, which reduces costs. You can now, for instance, place remotely controlled and programmed digital billboard advertisements.
The initial costs of the infrastructure as well as any repairs or replacements could be high. Even so, once it is set up, you can easily remove ads that aren't converting and continuously display digital billboard advertisements. In conventional marketing, you cannot simply do that.
Read: 13 Types of Digital Marketing Your Business Should Tap Into
3. Achieve, Communicate, and Receive Feedback
Traditional and digital marketing communicate very differently from one another. Communication in traditional marketing is frequently one-sided. Direct responses to the advertisement are not possible from customers or clients. Additionally, a single product or business typically caters to a huge audience. On the other hand, digital marketing employs a multi-directional strategy in which the business interacts personally and directly with partners and customers.
The quick reaction and sometimes immediate feedback from the target market is yet another benefit of digital marketing over traditional marketing. Metrics can be easily gathered, even minute by minute because it is simpler for people to respond to and engage with campaigns.
Traditional marketing, however, continues to be extremely important in people's lives. Even though it's traditional, it can offer a novel perspective on marketing campaigns, especially given that people occasionally need to step away from the digital world.
Traditional marketing techniques are also more concrete, which enables them to resonate more deeply with audiences. For instance, digital ads are still beaten every time by the difference between flipping through real magazine pages and getting a hands-on experience with the advertisement or feature of your place. Because you can see and hear advertisements on radio and TV, they are also more immersive.
Because of this, including videos in your content is crucial for digital marketing. It adds sensory experience to online campaigns, boosts engagement, and increases the campaign's conversion rate. Even years after your campaign has ended, your audience will remember it more when you appeal to their senses. People connect with your brand subconsciously, which keeps your campaign at the top of your audience's mind.
Digital marketing can also mimic the impact traditional marketing has on the people it targets. It can create more emotionally appealing content that puts engagement first.
Custom 3D/realistic graphics and animations, realistic textures, data visualizations, and authentic representation are just a few of the UI (User Interface) designs that are part of the User Experience (UX) trends. These layouts aim to make a viewer's interaction with the campaign's imagery more intense. Here is an illustration:
4. Individualization
Similar to traditional marketing, digital marketing is equally important, if not more so. It reaches you through every channel you use to access the internet on a daily basis. It involves a multi-directional strategy that seeks to engage customers on a personal level, as I mentioned above.
If you are using Google to look up recipe ideas, you will likely see tailored advertisements. Moreover, most people's daily lives include using the internet for a number of hours. With 59.5% of the world's population using the internet, there are currently 4.66 million users worldwide. Simply put, digital marketing takes advantage of this by deftly integrating marketing communications into every digital channel.
5. Platform Limitations
Fewer restrictions across all platforms give digital marketing a slight edge over traditional marketing. However, this is also quickly changing as governments demand greater data security and privacy restrictions.
As a result, policies regarding data collection, transparency, and advertising are constantly being improved by search engines and social media platforms.
For instance, there are skeletal teams manning major social media platforms like Facebook and Instagram to handle issues and problems. Because of this, the approval process for Facebook and Instagram advertising is lengthy. Facebook is also no longer allowing advertisements related to "global topics" like the pandemic, racism, and political issues.
The intention is to avoid causing widespread hysteria, using social engineering or other forms of manipulation, and drastically changing user behavior. Web and social media platforms take care to avoid disseminating false information, as well as information that has been distorted, omitted, or out of date.
Even so, using digital marketing to post advertisements and launch campaigns is still simpler. Traditional marketing has been around for a while, so regulations regarding ad limitations, censorship, and similar issues are already in place. These are not merely guidelines either. Media and advertising are governed by laws, so violators may face penalties beyond having their website taken down for a day or a week. Additionally, suing infringers costs time, money, and reputation.
But as I already said, as governments actively regulate digital media and defend their citizens' rights, privileges, and identities online, the landscape of digital marketing is rapidly changing.
Number of people
It is not surprising that digital marketing is outpacing traditional marketing in popularity given the time in which we live. For instance, the rising popularity of social media has propelled social media marketing to the top of the list of tactics used by digital marketers.
Active users are spending more time on their screens. Everyone desires to remain in contact with friends and acquaintances. As the pandemic spread, the demand for social media sites soared as well. Businesses that require social media page management are in need of digital marketing agencies and freelancers.
Nowadays, sponsored marketing is a mainstay of social media marketing. Additionally, more people use mobile devices than desktop computers. It keeps social media popular because it can be accessed and used more conveniently on mobile devices. The popularity of digital marketing over traditional marketing is being increased by all of this.
In summary, more companies are going online and utilizing digital marketing.
More digital marketing is becoming necessary for both digital marketers and business owners as more businesses move or launch online. The demand for digital footprints has also grown significantly, in addition to the digital footprint itself.
Traditional businesses, such as small shops that rely on foot traffic, word of mouth, or traditional advertising for sales, must now concentrate on the internet as a significant source of their success because they have a limited pool of clients or prospects. Digital marketing is a great way to build brand awareness right now. Businesses may be saved by it in the new normal. Continual lead generation, conversion, and growth are possible even in the face of difficult and changing circumstances.
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