According to Moz, SEO is:
” the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
SEO helps to increase the visibility of the business. 93% of online experiences begin with search engines. People trust organic results more than paid results. Having your website listed for the right keywords brings potential traffic to your website.
For seeking a new career or career advancement in the field of SEO, you must prepare yourself for an SEO interview. This write-up lists the frequently asked questions for SEO interview that will help freshers as well as experienced professionals to understand the SEO concepts in detail.
Q1. What is a keyword? What is the role of a keyword in SEO?
Ans. Keywords, SEO keywords, or focus keywords are words and phrases that describe the content on your page. Keywords are the search term that you want to rank for with a certain page. They make it possible for people to find a site via search engines.
Keywords are important for Google and SEO professionals because they give a fair idea about who people are and what they want, allowing businesses to meet their needs. Keywords also offer a target towards which businesses can aim their content.
Q2. Name different types of keywords.
Ans. To optimise a web page, there are two main types of keywords:
- Primary Keywords – It is the main keyword that should exist on a webpage. For proper optimisation of content, this keyword should come in the first paragraph, headings and subheadings. It should not be overstuffed.
- Related Keywords – It is also known as Latent Semantic Keyword. It is a variation of the primary keyword that should naturally appear in the on-page content.
Ideally, it is recommended to mention the other types of keywords used in the SEO vocabulary. They are short-tail keywords, long-tail keywords, and geo-targeting keywords among others.
Do support this SEO interview answer with examples.
Q3. What are the different categories of SEO techniques?
Ans. There are three different types of SEO –
- On-page SEO – On-page or on-site SEO includes practice strategies to optimize an individual page on a website and improve the rankings of a website, and earn organic traffic.
- Off-page SEO – This process also refers to techniques for improving a website’s position on the search engine results page (SERPs).
- Technical SEO – Technical SEO is the process of optimizing a website for crawling and indexing, and helps search engines access, crawl, interpret, and index the website in a hassle-free manner.
Q4. What is on-page SEO? State some on-page SEO techniques?
Ans. On-page SEO refers to all the practices that you implement on the page to optimize it for the search engines. Some of the most-useful on-page SEO techniques are:
- integrating relevant keywords into your page
- writing high-quality original content
- optimizing the title and meta tags
- optimizing images and alt tags
- internal linking practices
- site speed optimization
Q5. What is off-page SEO? Name some off-page SEO methods?
Ans. This is one of the most popular SEO interview questions and answers. Off-page SEO refers to all the optimization tactics outside your website to potentially affect search engine rankings for your website. It involves techniques like:
- Blog Post
- Article Post
- Forum Posting
- Yahoo Answer
- Blog Comment
- Directory Submission
- Social Bookmarking
- Press Release Submission
- Deep-link Directory Submission
- Regional Directory Submission
- Guest Posting
- Local Listing
Q6. What makes a website search engine friendly?
Ans. A search-engine-friendly website means that Google and other search engines can crawl it efficiently, interpret the data, and index it to their database easily. Numerous factors make the website search engine friendly. These include quality content, titles, metadata, backlinks, site speed, etc.
Q7. Name some popular SEO tools.
Ans. This SEO interview question will be asked to gauge your expertise. So, here are a few popular SEO tools:
- Google Search Console
- Google Analytics
- Moz
- Ahrefs
- Sprout Social
Ans. All hyperlinks are dofollow links by default unless specified as nofollow links. When search engine crawlers find a link, they crawl the page and pass the link juice as a vote of quality. The dofollow links from high-authority sites will help a site rank better in SERP by being quality backlinks.
Nofollow links are coded in a way that search engines do not crawl them or count them as votes of quality. You can use this when you want to link third-party sites on your website without passing the authority to those sites.
Q9. What is keyword stuffing?
Ans. Keyword stuffing is considered to be a form of the black-hat SEO method. Increasing the keyword frequency to rank for specific keywords is generally frowned upon and could get your website penalized.
Q10. What is a backlink?
Ans. Any incoming links to a website or web page are known as backlinks. When one website links to another, it means the content is noteworthy. Thus, search engines like Google use backlinks as a ranking signal. High-quality backlinks help the web pages to rank up and have better visibility on the search engines.
Q11.What is page speed and why is it important?
Ans. Page speed is the measure of how fast the content on your site loads for a user. It is important because the pages that load faster are more efficient and offer a better on-page user experience. Google also considers page speed while ranking websites.
Many factors that affect or relate to page speed:
- Page size
- Images, video, and heavy files
- Excess code and Javascript
- Load time
- Time to First Byte (TTFB)
- Round Trip Time (RTT)
- Last Contentful Paint
Ans. PageRank is one of the algorithms used by Google, which gives a page rank to determine a web page’s relevance or importance.
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