Why is Keyword Research important before Content Writing?

SEO is all about keywords, proper use of keywords and optimizing the content. SEO is not possible without keyword research. Similarly, without putting those keywords into the content, content writing will not be as effective in crowdsourcing your webpage.

People use Google to search for something or when they want to know something. Whatever answer they are looking for, they simply open Google and type on the search bar to get the answer they intend.

If you want to become a content writer then you can join any reputed institute like Ws Cube Tech for a content writing course online.

As discussed above, we have understood that it is a smart way to find relevant keywords on search engines first and then use those keywords in writing-related product and service content. 

 Benefits of keyword research for content writing –

1. It tells you the questions of the target audience

Doing keyword research lets you know what questions your target audience is asking on Google. By knowing what's on their mind, you can curate content in a way that will answer their questions. Let's say the product you are selling is a mobile phone and when you do keyword research for this product, you find that most of the people who are searching for mobile phones online are "Long lasting battery". mobile phone". Now you know that customers keep looking for battery feature in mobile phones. So, now you know about the keyword “long lasting battery”. You can apply this keyword multiple times in the product content, so that whenever the user searches for it with the same keyword, Google will show your product to the audience.

2. To engage the audience

When a user searches for a product or service, he has a lot of questions in his mind and they try to find answers to those questions by searching online. You can find out all these questions with keyword research and then write your product content in a way that will answer all their questions, thereby engaging the audience with your product.

3. It gives new ideas for writing content

Detailed keyword research will help you to know the requirements of the customers. Sometimes, this process reveals information you didn't know before and gives you more ideas for writing your product's content. The more you dig into keyword research, the more ideas you will get for writing content.

4. To write SEO-optimized content

SEO is the most important thing in digital marketing of products and services. In on-page SEO, content plays an important role. Whether the content is optimized or not depends largely on the correct use of relevant keywords within the content. The main goal of effective content writing is to rank top on search engine result pages. Thus, strategically placed keywords during content writing will improve its SEO ranking.

5. To bring more traffic to the website

Keyword research will give you the pulse of the target audience. Using this information in product content is definitely going to rank it on Google, and when it does, more users will see your page and thus, drive more traffic to your website. The traffic will be organic and as a result, you may get loyal customers.

6. Understanding Competition

Along with the keyword research of the product, you will get to know the competitiveness of that particular keyword. Is your competitor also using the same keywords? Are competitors ranking using those keywords? You will get these answers through keyword research activity. Hence, it will help you to be competitive on Google to rank your website as well.

Also Read: What skills are needed to become an Android app developer?

keyword types

 The keyword is whatever the user is typing on the search bar. Now, it can be a single word or group of words entered for different purposes or questions. Broadly speaking, keywords are divided into 3 groups on the basis of queries or intent.

Keywords on the basis of intent are -

Informative Query Keywords - Keywords entered to satisfy this query are to find information about a product or service.

Navigational Query Keywords – In this category, the user enters keywords when he wants some information about a site or brand.

Transactional query keywords – Here, keywords are entered when the user wants to buy something online.

Keywords on the basis of length are -

Short-tail keywords – These keywords are shorter than one to two words. As a result, they are common in nature. Short tail keywords are mostly searched and that is why they also have high competition.

Medium-tail keywords – These keywords consist of 4 to 5 words, are slightly specific, and are medium in length. Competition and search frequency is also moderate, not too low, and not too high.

Long-tail Keywords – These keywords are very long with 7 or more words. Entered like a sentence, so they are more specific. These keywords are entered in less quantity, thus there is less competition.

So, in content writing, you have to choose what type of keywords you want to put in the content to get the desired results.